Advanced Copywriting

OPEN COURSE: 17 October, London

This course has been developed specifically to meet the needs of experienced copywriters and marketing writers. During an interactive and lively day, delegates will be taken beyond the comfort zone of textbook copy, helping them improve the impact and originality of their writing. The course ranges widely, drawing together insights from the worlds of psychology, NLP, narrative analysis and the science of persuasion.

Essential Copywriting

OPEN COURSE: 28 November, London

Do you want to increase the number of sales and enquiries generated by your sales emails, letters, brochures, adverts or website? If so, our Essential Copywriting training course could be the shot in the arm your copywriting needs. Over an interactive day delegates will learn confidence boosting tips on using creativity, style and personality, as well as receiving individual advice and feedback from our expert trainer.

Storytelling for Marketers

Delivered at your offices anywhere in the UK

This practical course is led by an expert copywriter with over 30 years of experience. It focuses on building storytelling technique, as well as delegates’ understanding of the art of using written storytelling to engage their audience’s attention and imagination. Over the course of the day delegates will learn how to harness the power of the written word to persuade and influence their readers.

Search Engine Optimisation

Delivered at your offices anywhere in the UK

SEO stands for “search engine optimization” and it is the process of driving traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines to your company website. This course teaches you what Search Engine Optimisation is, and how to best implement such optimisation on all of your website pages to ensure those who are searching for you online find you online.

Business Writing Skills

Delivered at your offices anywhere in the UK

With the proliferation of digital media and instant communication good writing skills have never been more essential to professional credibility. Whether you have to produce enticing web copy, readable research reports, succinct emails or just generally polished and professional business writing, this one day course offers a wide range of useful ideas that will have an instant impact on your writing skills, as well as plenty of opportunities for individual feedback from an expert professional writer.

PR Skills

Delivered at your offices anywhere in the UK

Effective PR can be one of the most powerful ways of getting people to know about and understand your business, as well as for managing its image and reputation. But how do you make yourself heard with so many companies competing for media attention? This course lifts the lid on the so-called ‘dark arts’ of PR, providing you with the skills and confidence to engage with journalists and gain the publicity you need effectively.