Storytelling for Marketers

Harness the timeless power of the written word

OPEN COURSE: 25 April 2018, St Pancras, London (details below)


Gillian Heggs has over 30 years of front-line copywriting experience as both an agency copywriter and a successful freelancer. She’s also an experienced editor. Gillian has worked with clients ranging from international household names to new start-ups. On top of all that experience Gillian is also an accomplished trainer and qualified coach, with a flexible and relaxed training style that gets the most out of her delegates.


Course details

Client feedback for Gillian’s courses

“An excellent course that was well worth investing my time to attend. Will improve my copywriting no end.”
Marketing Manager, Wellcome Genome Campus

“Really useful. Gillian is an excellent teacher, very patient and knowledgeable.”
Delegate, Janus Henderson Investors

“Great trainer and course.”
Delegate, Connect 2 Cleanrooms

“Very useful. I feel confident going back and suggesting new types of stories to gain business.”
Delegate, Axter Limited

“I feel like this day is going to benefit me and my company in writing content that is effective, I have learnt how not to waffle and I’m looking forward to getting back to work and putting my learning into action.”
Delegate, Foxtrot Papa

click here to read more of our clients’ comments

Attend an open course

If you would like to attend this course we are running an open session on 25 April 2018 in St Pancras, London. Places are available for £495+VAT, with reduced rates for multiple bookings.

Please book your place via our booking form:

Place Booking

Find out more or book an in-house course

If you have any questions or if you would like to speak to Gillian about how this course could be adapted to work for you please get in touch.

In-house delivery prices

In most cases we can provide an all-inclusive quote to cover design, delivery and materials with some basic information:

  • Which course you are interested in
  • Where the course would take place
  • How many delegates need to be trained

Just drop us a line with these basic facts and we’ll get back to you with a no-obligation quote on the same day.


Cambridge Executive Development is a boutique learning consultancy with a small and select team specialising in management and communication skills training. Over fifteen years we’ve helped delegates from hundreds of companies, including many of the country’s biggest brands, boost their productivity and confidence, and transform their impact at work.