Strategic thinking and planning

Available in-house UK-wide

This is a forum for learning about and discussing the strategic planning process in your organisation. Packed with tools and techniques to demystify strategic thinking.

Adapted to your group's needs and delivered at your offices


About the course

Course overview

[one_half padding=”0 20px 0 0″]

“What is our business?”:  A question posed by Peter Drucker many years ago focusing on strategic management. The correct answer to the question is determined by the customer. And getting to the correct answer is the goal of strategic management,  which ensures that the intelligence gathering and planning process is robust and well resourced.

How do we manage the future? This session provides delegates with an opportunity to reflect on the key areas of the business that might benefit from a new approach, and a rigorous examination of the current status regarding particular products or services.

[/one_half][one_half_last padding=”0 0 0 20px”]

The workshop is run as a forum for discussing the concept and methodologies of strategic management and planning. The trainer will use relevant examples from your organisation, and will utilise a range of styles throughout the day to ensure each participant is comfortable and confident in applying their learning after the course.



Key details

[restabs alignment=”osc-tabs-left” responsive=”false” tabcolor=”#c9c9c9″ tabheadcolor=”#000000″ seltabcolor=”#e96656″ seltabheadcolor=”#000000″]
[restab title=”Learning outcomes” active=”active”]

By the end of this course, delegates will learn to:

  • Identify the features and principles of Strategic Management
  • Utilise a range of methods and models to determine and analyse an appropriate organisational feature e.g. a product, a service, a competitor
  • Evaluate a Strategic Management Process:  The Four Factors:
    • The Strategic Intent
    • The Strategic Formulation
    • The Strategic Implementation
    • Strategic Evaluation – enabling control within the company
  • Recognise and practice planning methodologies with relevant examples in mind

[restab title=”Content”]

Models & Strategic Management & Planning Theories

1. Analysing internal and external strengths & weaknesses (SWOT & PEST)

2. Setting goals, objectives, (VRMM) the vision and mission of the company in relation to a potential change within the industry or an issue with a competitor

3. The change equation

4. The force field analogy ( K Lewin)

5. RACI Model

6. Fayol’s Management Cycle

7. Three Critical Gaps: Knowledge, Alignment and the Effect

8. The Acid Test

[restab title=”Target audience”]

This course has been designed to help managers and leaders develop a strategic mindset and to learn a set of transferable techniques to aid strategic thinking. It is therefore appropriate for senior managers and leaders who have responsibility for planning the overall direction of the business or particular products and services.


Course leader

Joanna Markham is an international leadership consultant and trainer whose vast knowledge has been built over a long career spanning academia and business, where she has held several board level posts.

Over a twenty-year consulting career, Joanna has worked with some of the world’s biggest companies, training everyone from graduate starters to CEOs at organisations including Goldman Sachs, Citi Bank, Chevrolet, the Ministry of Defence and the BBC.

Joanna Markham - Cambridge Executive Development

Our track record

“[The trainer’s] experience is invaluable and her communication and delivery are second to none. She made things very clear and made sure everybody understood and participated.”
Delegate, Entrepreneur’s Circle

“In a safe environment I felt able to explore aspects on my behaviour without being made to feel vulnerable.”
Delegate from Markel International

“Very engaging and interactive. [The trainer] was superb.”
Director, Advertising Standards Agency

“I am noticeably more confident and self-aware since I took part in the course and feel empowered to develop my career in a way that plays to my strengths.”
Scientist, British Antarctic Survey

“I learnt a lot from the day. Lots of ideas to return to the office with. Very much enjoyed the course and the fantastically knowledgeable trainer.”
Delegate, Iris Accountancy Solutions

Cambridge Exec clients - leadership

Additional learning resources

Post-course support

We understand that your professional development doesn’t end when you walk out of the classroom. The time you’ve put in will only make a real impact if your learning is carried into the way you work. That’s why we offer post-course support in implementing your new skills, for as long as required. Your trainer is available to discuss problems, provide advice or offer feedback until you feel confident on your own.

In-house courses at your offices

If you have any questions or if you would like to speak to one of our trainers about how this course could work for your organisation please get in touch. We can deliver the course at your offices, anywhere in the UK – and beyond.

In most cases we can provide an all-inclusive quote to cover design, delivery and materials with some basic information:

  • Which course you are interested in
  • Where the course would take place
  • How many delegates need to be trained

Just drop us a line with these basic facts and we’ll get back to you with a no-obligation quote on the same day.