What is the course about?

SEO stands for “search engine optimization” and it is the process of driving traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines to your company website.

A fundamental understanding of Search Engine Optimisation is now a vital part of your marketing function to:

  • Increase online visibility for your brand through high rankings
  • Increase online credibility for your brand by associations
  • Drive targeted traffic to your own website
  • Achieve better conversion rates
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