SEO stands for “search engine optimization” and it is the process of driving traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines to your company website.
A fundamental understanding of Search Engine Optimisation is now a vital part of your marketing function to:
- Increase online visibility for your brand through high rankings
- Increase online credibility for your brand by associations
- Drive targeted traffic to your own website
- Achieve better conversion rates