1. Getting on top of Google
- Understand the impact of current trends in SEO, relevant to your industry
- Understand how SEO fits into your overall digital marketing strategy
- Monitoring your SERPs
2. Connecting with your desired audience
- Understanding your audience
- What do they google?
- Understand the importance of a keyword strategy
- Get started on your keyword research
3. Understanding the SEO Periodic Table
- There’s more to SEO than keywords!
- Generating the right content for the right audience at the right time
- Understand the implications of a good link strategy
- Design a template for optimizing your own content
4. Measuring for success (and failure!)
- How to measure and monitor for success