What is the course content?

1. Getting on top of Google

  • Understand the impact of current trends in SEO, relevant to your industry
  • Understand how SEO fits into your overall digital marketing strategy
  • Monitoring your SERPs

2. Connecting with your desired audience

  • Understanding your audience
  • What do they google?
  • Understand the importance of a keyword strategy
  • Get started on your keyword research

3. Understanding the SEO Periodic Table

  • There’s more to SEO than keywords!
  • Generating the right content for the right audience at the right time
  • Understand the implications of a good link strategy
  • Design a template for optimizing your own content

4. Measuring for success (and failure!)

  • How to measure and monitor for success
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