What is the course content?

1. Getting on top of Google Understand the impact of current trends in SEO, relevant to your industry Understand how SEO fits into your overall digital marketing strategy Monitoring your SERPs 2. Connecting with your desired audience Understanding your audience What do they google? Understand the importance of a keyword strategy Get started on your Read more about What is the course content?[…]

What will delegates learn?

The SEO training course seeks to deliver the best understanding of what Search Engine Optimisation is, and then, how to best implement such optimisation on all of your website pages to ensure those who are searching for you online find you online. Following the course, participants will have: A knowledge of the 4 pillars of Read more about What will delegates learn?[…]

What is the course about?

SEO stands for “search engine optimization” and it is the process of driving traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines to your company website. A fundamental understanding of Search Engine Optimisation is now a vital part of your marketing function to: Increase online visibility for your brand through high Read more about What is the course about?[…]

Who is it for?

This course is aimed at marketing professionals or those with no formal training in SEO, or other professional with a responsibility for digital marketing, as well as small business owners. It does not assume existing expertise or experience.