By the end of  the Storytelling for Marketers course, you’ll have learned: Ideas for why and where you could use storytelling in written marketing material The central storytelling elements Key techniques and models for storytelling Common storytelling mistakes Types of business stories Where you could look for ideas How to start writing your story

Chapter 1: Exploring the power of stories What is storytelling? 18 benefits of using storytelling in marketing Where could you use storytelling in (written) marketing? Chapter 2: Understanding stories The science of storytelling What are the key elements in a story? What about the ‘audience’? Copywriting know-how that will help you Structure/Story arcs Storytelling techniques Read more about What is the course content?[…]

Are you struggling to break through the noise? Do you find it hard to get your message across in a way your target markets can understand, relate to and engage with? Storytelling can help you achieve all this and much more. One of the most powerful ways to connect with your target market is to Read more about What is the course about?[…]

This course is right for you if you’re a marketing professional, content writer or business owner. Whether you’re committed to using storytelling and want to learn more about it, or if you’re keen to decide if/how it’s right for your business, come and find out how it can help you stand out. We’ll look at Read more about Who is it for?[…]