Chapter 1: Exploring the power of stories
- What is storytelling?
- 18 benefits of using storytelling in marketing
- Where could you use storytelling in (written) marketing?
Chapter 2: Understanding stories
- The science of storytelling
- What are the key elements in a story?
- What about the ‘audience’?
- Copywriting know-how that will help you
- Structure/Story arcs
- Storytelling techniques
- 8 storytelling mistakes
Chapter 3: Writing your story
- What kind of business stories could you tell?
- Where can you find stories?
- Excavating stories: be a great listener
- How to create stories
- Where should you start?
- Brand stories
- Storytelling for blogs