What is the course content?

Chapter 1: Exploring the power of stories

  • What is storytelling?
  • 18 benefits of using storytelling in marketing
  • Where could you use storytelling in (written) marketing?

Chapter 2: Understanding stories

  • The science of storytelling
  • What are the key elements in a story?
  • What about the ‘audience’?
  • Copywriting know-how that will help you
  • Structure/Story arcs
  • Storytelling techniques
  • 8 storytelling mistakes

Chapter 3: Writing your story

  • What kind of business stories could you tell?
  • Where can you find stories?
  • Excavating stories: be a great listener
  • How to create stories
  • Where should you start?
  • Brand stories
  • Storytelling for blogs
This was posted in . Bookmark the permalink.