Every in-house course is adapted to suit your specific needs, but a typical delivery of the PR Skills course looks like this:
- Introduction
- Getting the most from PR
- Successful Marketing & PR Strategies – What the press want
- Dealing with journalists
- Press releases that work + Practical exercise 1
- Sourcing media information
- Using pictures
- PR Distribution strategies
- Press Conferences and 1-2-1 press interviews
- Handling a PR crisis + Practical exercise 2
- How to tell stories
- Keyword vocabularies – your customers’ language
- Using plain English
- Keeping it succinct
- How to write headlines + Practical exercise 3
- Writing for social media and the web + Practical exercise 4