What will delegates learn?

By the end of the PR Skills Workshop delegates will:

  • Understand what Editors are looking for and what they need from you
  • Know how to best target print and digital media
  • Know how to research your target media
  • Know how to structure your content to match target publications and journalists
  • Understand what the media are looking for
  • Devise PR angles and themes
  • Understand how to write your content so that it easily found online
  • Write press releases that attract attention and get used
  • Know how to write like a journalist – crisp, easy-to-read texts
  • Research and write powerful features and case studies
  • Know how to distribute your PR via email and wire services
  • Write Web copy that pulls visitors and raises your ranking with Google
  • Understand how to use social media to boost your PR
  • Know how to use pictures to increase your PR coverage


Delegates will also participate in practical exercises covering how to write clearly, writing headlines, and writing for social media.

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