By the end of the PR Skills Workshop delegates will:
- Understand what Editors are looking for and what they need from you
- Know how to best target print and digital media
- Know how to research your target media
- Know how to structure your content to match target publications and journalists
- Understand what the media are looking for
- Devise PR angles and themes
- Understand how to write your content so that it easily found online
- Write press releases that attract attention and get used
- Know how to write like a journalist – crisp, easy-to-read texts
- Research and write powerful features and case studies
- Know how to distribute your PR via email and wire services
- Write Web copy that pulls visitors and raises your ranking with Google
- Understand how to use social media to boost your PR
- Know how to use pictures to increase your PR coverage
Delegates will also participate in practical exercises covering how to write clearly, writing headlines, and writing for social media.