What is the course about?

Are you one of the many businesses taking PR in-house rather than relying on an expensive outside agency? Or perhaps you just want to make sure your PR agency is working effectively and giving value for money?  Maybe you’re already doing your own PR but want to get better results?

If you want your business to get more than its fair share of media coverage, and your customers, prospects and employees to read about you regularly in a positive light, then our one-day PR Skills Workshop is the course for you.

You’ll learn how to find out who you need to contact, what they are interested in, how to create PR angles and themes that hit the right note with the journalist, and use hidden easy wins that are often overlooked.  You’ll get to know the inside of a press room and why getting the right contact is fundamental to your success.  Plus, we’ll show you the right way to engage and build relationships with journalists and digital media. You’ll also learn how to write press copy that gets used, blog entries that get shared widely, and how to stand out above the hubbub of voices competing for press and social media attention.

After attending the PR Skills Workshop, you’ll be equipped with the skills and confidence to engage with the media, pitch your ideas to journalists – and get them accepted – in ways that will have a direct impact on sales, enquiries and web traffic. You’ll learn how to pitch like a PR professional and write like a journalist so your messages are well-received and get used.

And you’ll be learning from the very best:  the head of a successful London-based PR and Marketing agency and an acclaimed author and experienced journalist who writes for the national press.

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