By the end of the Advanced Copywriting workshop delegates will have:
- Gained a refresher on key copywriting basics
- Gained a reminder of key copywriting planning questions
- Explored knowledge from other areas including persuasion, psychology and NLP
- Looked at how to apply the art of story telling to copywriting
- Learned elegant writing techniques
- Practised developing their creative thinking to help enhance their copy
- Considered ways to develop an authentic voice
- Gained a tool to help keep their progress on track after the course