What’s the course content?

Every in-house delivery is unique and adapted to the needs of your delegates and organisation, however, a typical course might look something like this: The copywriting wheel – based on a coaching tool that Gillian’s adapted for this course as an aid to assessing your own copywriting needs —Let’s get creative – an exercise in Read more about What’s the course content?[…]

What will delegates learn?

By the end of the Advanced Copywriting workshop delegates will have: Gained a refresher on key copywriting basics Gained a reminder of key copywriting planning questions Explored knowledge from other areas including persuasion, psychology and NLP Looked at how to apply the art of story telling to copywriting Learned elegant writing techniques Practised developing their Read more about What will delegates learn?[…]

What’s the course about?

This course has been developed specifically to meet the needs of experienced copywriters and marketing writers. If you are already writing marketing copy and have a firm foundation in the essentials of persuasive writing, this is the course that can take your writing to the next level. During an interactive and lively day, copywriting guru Read more about What’s the course about?[…]

Who is it for?

This course is right for you if… You are a good copywriter or marketing writer, but want to be great! You are an experienced copywriter looking for ways to freshen up your writing … or have attended Gillian’s Essential Copywriting course and want to take things a step further If you’re not at this stage Read more about Who is it for?[…]