What’s the course content?

Every in-house delivery is unique and adapted to the needs of your delegates and organisation, however, a typical course might look something like this:

  1. The copywriting wheel – based on a coaching tool that Gillian’s adapted for this course as an aid to assessing your own copywriting needs
  2. —Let’s get creative – an exercise in looking at things differently
  3. Drawing on knowledge from other fields – persuasion, psychology and NLP
  4. Powerful copywriting examples – what makes copy successful?
  5. Quiz: what are your top 7 planning questions?
  6. What’s the big idea – when we’re looking to create authentic difference
  7. Brand storytelling – examining this powerful tool for engagement
  8. Refresher: 21 top copywriting tips
  9. 7 copywriting formulas – let’s look at some of the most common copywriting models
  10. 7 elegant writing techniques including alliteration, parallelism and metaphor
  11. Let’s practise across a campaign – bring your own project (one you’re happy to discuss and share) or I’ll bring an exercise for us.
  12. Moving on: your next steps
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