Every in-house delivery is unique and adapted to the needs of your delegates and organisation, however, a typical course might look something like this:
- The copywriting wheel – based on a coaching tool that Gillian’s adapted for this course as an aid to assessing your own copywriting needs
- Let’s get creative – an exercise in looking at things differently
- Drawing on knowledge from other fields – persuasion, psychology and NLP
- Powerful copywriting examples – what makes copy successful?
- Quiz: what are your top 7 planning questions?
- What’s the big idea – when we’re looking to create authentic difference
- Brand storytelling – examining this powerful tool for engagement
- Refresher: 21 top copywriting tips
- 7 copywriting formulas – let’s look at some of the most common copywriting models
- 7 elegant writing techniques including alliteration, parallelism and metaphor
- Let’s practise across a campaign – bring your own project (one you’re happy to discuss and share) or I’ll bring an exercise for us.
- Moving on: your next steps