Every in-house delivery is unique and adapted to the needs of your delegates and organisation, however, a typical course might look something like this: Introductions

Delegates will learn to: Plan their copywriting, starting with a blank page Identify and think about their audience’s characteristics and needs Apply 8 golden rules

Do you want to increase the number of sales and enquiries generated by your sales emails, letters, brochures, adverts or website? If so, our Essential

This course is for anyone who writes persuasive writing as part of their job. It’s ideal for copywriters or marketers who have had no formal