What is the course content?

Every in-house delivery is unique and adapted to the needs of your delegates and organisation, however, a typical course might look something like this: Introductions Warm up copywriting exercise The art of the conversation What should you know before you start? Ten points for a planning process, including writing for your target markets Eight top Read more about What is the course content?[…]

What will delegates learn?

Delegates will learn to: Plan their copywriting, starting with a blank page Identify and think about their audience’s characteristics and needs Apply 8 golden rules – from thinking from the audience’s point of view to goal setting Grab readers’ attention Choose between long and short copy Write punchy headlines across a range of formats Apply Read more about What will delegates learn?[…]

What’s this course about?

Do you want to increase the number of sales and enquiries generated by your sales emails, letters, brochures, adverts or website? If so, our Essential Copywriting training course could be the shot in the arm your copywriting needs. If you’re new to copywriting or lack formal training it’s all too easy to produce good writing Read more about What’s this course about?[…]

Who is it for?

This course is for anyone who writes persuasive writing as part of their job. It’s ideal for copywriters or marketers who have had no formal training in copywriting before. More experienced writers – particularly those who have already had some training – might prefer the Advanced Copywriting course.