What will delegates learn?

Delegates will learn to:

  1. Plan their copywriting, starting with a blank page
  2. Identify and think about their audience’s characteristics and needs
  3. Apply 8 golden rules – from thinking from the audience’s point of view to goal setting
  4. Grab readers’ attention
  5. Choose between long and short copy
  6. Write punchy headlines across a range of formats
  7. Apply 10 top tips for making their copy more compelling
  8. Use the WIIFM acronym to focus on their readers’ psychology
  9. Deploy ‘the call to action’ appropriately
  10. Proofread effectively
  11. Vary tactics for the web, in sales emails and in brochures
  12. Overcome writer’s block
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