Delegates will learn to:
- Plan their copywriting, starting with a blank page
- Identify and think about their audience’s characteristics and needs
- Apply 8 golden rules – from thinking from the audience’s point of view to goal setting
- Grab readers’ attention
- Choose between long and short copy
- Write punchy headlines across a range of formats
- Apply 10 top tips for making their copy more compelling
- Use the WIIFM acronym to focus on their readers’ psychology
- Deploy ‘the call to action’ appropriately
- Proofread effectively
- Vary tactics for the web, in sales emails and in brochures
- Overcome writer’s block