What is the course content?

Every in-house delivery is unique and adapted to the needs of your delegates and organisation, however, a typical course might look something like this:

  • Introductions
  • Warm up copywriting exercise
  • The art of the conversation
  • What should you know before you start? Ten points for a planning process, including writing for your target markets
  • Eight top tips for more effective copywriting – from achieving ‘pull through’ to writing from your reader’s point of view
  • Other copywriting principles including transparency
  • Refreshment break
  • Exercise: editing a piece of copy
  • Writing headlines: tips and ideas, and examples of a range of formats
  • Ten top tips for creating more compelling body copy – including powerful starting points, avoiding clichés, overcoming objections, varying sentence structure and examining the difference between features and benefits. This segment will include some short exercises.
  • The importance of the call to action
  • The checking/editing process – what are some of the points we should be looking for at this vital stage?
  • Key principles of writing for
    Longer content
  • Let’s write:
    Group discussion: about an exercise
    Group breakout: writing a first draft
    Group discussion: going through the above
  • Any questions?
  • Action points
  • Finish
This was posted in . Bookmark the permalink.