What is the course content?

Every in-house course is adapted to suit your specific needs, but a typical delivery of the PR Skills course looks like this: Introduction Getting the most from PR Successful Marketing & PR Strategies – What the press want Dealing with journalists Press releases that work  +  Practical exercise 1 Sourcing media information Using pictures PR Read more about What is the course content?[…]

What will delegates learn?

By the end of the PR Skills Workshop delegates will: Understand what Editors are looking for and what they need from you Know how to best target print and digital media Know how to research your target media Know how to structure your content to match target publications and journalists Understand what the media are Read more about What will delegates learn?[…]

What is the course about?

Are you one of the many businesses taking PR in-house rather than relying on an expensive outside agency? Or perhaps you just want to make sure your PR agency is working effectively and giving value for money?  Maybe you’re already doing your own PR but want to get better results? If you want your business Read more about What is the course about?[…]

Who is it for?

This course is aimed at new PR professionals or those with no formal training, marketing professionals with responsibility for PR, as well as small business owners. It does not assume existing expertise or experience.