How to boost website traffic and increase online visibility
Duration: 1 day, delivered at a venue of your choice.
Anna Marsden is a high energy, qualified trainer with a background of more than 15 years in training and supporting people to increase and enhance their communications. Co-founder of Cambridge communications agency Luminescence, she has a wealth of experience in digital marketing, working with a wide range of organisations to raise their profile, increase engagement and win more business online.
Course details
Who is it for?
This course is aimed at marketing professionals or those with no formal training in SEO, or other professional with a responsibility for digital marketing, as well as small business owners. It does not assume existing expertise or experience.
What is the course about?
SEO stands for “search engine optimization" and it is the process of driving traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines to your company website.
A fundamental understanding of Search Engine Optimisation is now a vital part of your marketing function to:
- Increase online visibility for your brand through high rankings
- Increase online credibility for your brand by associations
- Drive targeted traffic to your own website
- Achieve better conversion rates
What will delegates learn?
The SEO training course seeks to deliver the best understanding of what Search Engine Optimisation is, and then, how to best implement such optimisation on all of your website pages to ensure those who are searching for you online find you online.
Following the course, participants will have:
- A knowledge of the 4 pillars of Digital Marketing and why these are important
- A practical knowledge of Search Engine Optimisation and how to implement it
- A practical knowledge of what your website must do to generate business
- A good understanding of how to evaluate your desired online customer journey
What is the course content?
1. Getting on top of Google
- Understand the impact of current trends in SEO, relevant to your industry
- Understand how SEO fits into your overall digital marketing strategy
- Monitoring your SERPs
2. Connecting with your desired audience
- Understanding your audience
- What do they google?
- Understand the importance of a keyword strategy
- Get started on your keyword research
3. Understanding the SEO Periodic Table
- There’s more to SEO than keywords!
- Generating the right content for the right audience at the right time
- Understand the implications of a good link strategy
- Design a template for optimizing your own content
4. Measuring for success (and failure!)
- How to measure and monitor for success
Client feedback for Anna
“It was Anna’s energy, enthusiasm and delivery style that made the delegates embrace the subject. She managed to deliver a session packed with information, but in a way not to patronise or bamboozle everyone – it was very well received and the feedback has been nothing but excellent!”
Managing Director, ABC Languages
Click here to read more of our clients’ comments from a range of our courses.
Find out more or book a course
If you have any questions or if you would like to speak to Gillian about how this course could be adapted to work for you please get in touch.
In-house delivery prices
In most cases we can provide an all-inclusive quote to cover design, delivery and materials with some basic information:
- Which course you are interested in
- Where the course would take place
- How many delegates need to be trained
Just drop us a line with these basic facts and we’ll get back to you with a no-obligation quote on the same day.
Cambridge Executive Development is a boutique learning consultancy with a small and select team specialising in management and communication skills training. Over fifteen years we’ve helped delegates from hundreds of companies, including many of the country’s biggest brands, boost their productivity and confidence, and transform their impact at work.
